Commerce Platform for Greek Retail Giant

The biggest challenge: a massive product catalog

Operating in an extremely competitive market, Plaisio had exceptionally high demands for its e-commerce platform, so high, in fact, that we had to push the limits of what was technically possible.

One major challenge was reaching the maximum number of product attributes Sitecore could handle. Plaisio’s product catalog is so extensive that certain product categories alone required over a thousand product attributes, more than Sitecore could support by default. The solution Sitecore developed to overcome this limitation impacted the overall architecture, underlining how substantial the required changes were.

Another example: to enable same-day campaign launches in Mercury, we had to go back to the drawing board. It was a far-reaching change, but one that made Mercury even more powerful as an accelerator for Sitecore.

By repeatedly pushing technical boundaries, we were able to further develop Mercury and tailor the Sitecore environment to meet Plaisio’s complex needs. And it’s not just Plaisio who benefits — these improvements now serve other clients as well.

A powerful platform with powerful tools: Sitecore and Mercury

When your ambitions are big and your requirements are high, only the best will do. Plaisio had already been in talks with Sitecore about a new commerce platform, primarily because of its strong personalization and marketing automation capabilities. They also saw Sitecore’s flexibility as a clear advantage over competing platforms. Alternatives like IBM WebSphere and SAP Hybris were considered, but both rely on separate modules that exchange data, making them more complex and significantly less flexible than Sitecore.

The only hesitation? Sitecore Commerce would have to be built entirely from the ground up, a major undertaking. That’s where Mercury, our proprietary Sitecore Commerce accelerator, made the difference. It drastically reduces the development time of a new e-commerce platform and comes with a suite of ready-to-use features such as wishlists, facet filtering, product comparisons, product bundles, and much more.

Combined with our proven commerce expertise, this was the deciding factor for the ambitious Greek retail giant, and why, on Sitecore’s recommendation, they chose to partner with us.

How’s it going now?

The new platform performed exceptionally well from the start — and continues to be a powerful tool in supporting Plaisio’s business goals. At E-volution 2023, an annual event celebrating outstanding e-commerce best practices, Plaisio made a big impression. With 17 awards, they were the undisputed winner of the evening. 

The next step? A full redesign of their B2B platform using a Composable architecture.