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Privacy statement

Aviva Solutions (hereinafter: “we” or “us”) is the data controller within the meaning of the General Data Protection Regulation (GDPR) and processes personal data of clients, prospects, and other contacts. We do this to assist our visitors as effectively as possible and to achieve our objectives.

In this privacy statement, we explain which personal data we process, for what purposes, and on which legal bases (such as performance of a contract, legal obligations, legitimate interest, and consent). A further explanation of these legal bases can be found later in this privacy statement.

We do not have a Data Protection Officer (DPO), but we are happy to assist you if you have any questions about this privacy statement or the processing of your personal data. You can contact us via info@avivasolutions.nl or +31 71 710 74 74.

Who we are?

We are Aviva Solutions: your full-service agency for digital impact. Aviva Solutions is the data controller within the meaning of the GDPR. This privacy statement applies to all processing of personal data by Aviva Solutions, including situations where we process personal data together with other parties (for example during events or user meetings).

We do not have a Data Protection Officer (DPO). Privacy-related questions and data subject requests are handled internally by the department responsible for privacy and compliance. You can always contact us using the contact details below.

Aviva Solutions
 Dorpsstraat 50B
 2396 HC Koudekerk aan den Rijn
 The Netherlands
 info@avivasolutions.nl
https://avivasolutions.nl
 Phone number: +31 71 710 74 74
 VAT number: NL855972828B01 / Chamber of Commerce number: 65081404

What personal data do we process?

We process the following personal data:

Clients and prospects
For clients and prospects, we process, among other things, the following personal data:

  • First and last name
  • Address and city of residence
  • Telephone number
  • Email address
  • Gender
  • Job title and organisation
  • Contact history
  • Participation details (for events, meetings, or webinars)
  • Data you actively provide to us via forms (for example contact or registration forms)

Website visitors
When you visit our websites, we process (whether or not via cookies) the following personal data:

  • IP address
  • Location data based on IP address
  • Browser and device type
  • Social ID
  • Cookie ID (more information can be found in our cookie statement)
  • Browsing and click behaviour on our websites

We process these data exclusively for the purposes described in this privacy statement.

Why do we process this personal data?

We process personal data for various clearly defined purposes. Depending on how you interact with Aviva Solutions, we may use your personal data for the following purposes:

1. Client administration and service delivery
In our client administration, we keep track of which organisations are clients of Aviva Solutions and who the associated contacts are. These personal data are primarily processed in our CRM and other internal systems and portals used for sales, account management, and service delivery, and not exclusively via our website.

We process personal data for, among other things:

  • preparing, sending, and following up on quotations;
  • entering into and performing agreements and contract management;
  • account and relationship management with (B2B) contacts;
  • planning and organising appointments, meetings, events, and user sessions;
  • maintaining contact via various channels, such as telephone, email, and social media (e.g. LinkedIn).

In addition, we process personal data for invoicing and financial administration, including payments and compliance with statutory administrative obligations.

Legal bases
We process personal data for these purposes based on:

  • Performance of a contract, for client administration, service delivery, quotations, contract management, and account management;
  • Legal obligation, for invoicing and financial administration (such as tax and accounting retention obligations);
  • Legitimate interest, for maintaining business relationships and communication with existing clients and prospects within a B2B context.

When processing based on legitimate interest, we carry out a balancing test between our interest in maintaining business relationships and your privacy interests. You may object to this processing at any time, for example to relationship-oriented or direct marketing communication. After an objection, we will cease this processing as soon as possible.

2. Newsletters and mailings
You can subscribe to various newsletters and mailings from us. These may be personalised or non-personalised.

  • Non-clients receive our newsletters and mailings exclusively on the basis of consent.
  • Existing clients may be informed on the basis of legitimate interest, for example to keep them informed about relevant developments, services, or events.

You can unsubscribe at any time and easily via the unsubscribe link in every email. After unsubscribing, you will no longer receive newsletters or mailings.

3. Marketing
For our marketing and communication activities, we process personal data such as IP address, cookie ID, social ID, and browsing and click behaviour. We do this to:

  • measure and optimise our campaigns;
  • make content and advertisements more relevant;
  • promote our services through various channels.

Advertising and social media
We use advertising platforms and social media (such as LinkedIn, Facebook, and X) to display advertisements. This may be based on:

  • general audiences;
  • website visits (via cookies or pixels);
  • interests and interactions with our content.

We do not sell personal data to third parties. Personal data are only shared with parties that process these data on our behalf, such as advertising platforms and marketing tools. We have concluded appropriate agreements with these parties, such as data processing agreements.

We do not use uploaded email addresses or other directly identifiable personal data for so-called custom or matched audiences, unless explicit consent has been obtained.

Leadinfo B.V.
We use the lead generation service of Leadinfo B.V., Rotterdam, The Netherlands. This tool recognises business visits to our website based on IP addresses and shows us publicly available information, such as company names or addresses. Leadinfo also places two first-party cookies to evaluate user behaviour on our website and processes domains from form entries (e.g. “leadinfo.com”) to correlate IP addresses with companies and improve services.
More information is available at www.leadinfo.com. On this page: https://www.leadinfo.com/en/opt-out you have an opt-out option. In case of an opt-out, your data will no longer be registered by Leadinfo.

Profiling
For marketing purposes, we may use profiling, for example by segmenting website visitors and contacts based on interests, behaviour, or interactions with our website or communications. This is done exclusively to:

  • show more relevant content, communication, and advertisements;
  • better tailor our marketing to our target audiences.

We do not make automated decisions with legal or similarly significant effects for you. Profiling only influences which marketing messages you may see.

Legal basis and objection
We process personal data for marketing purposes based on:

  • Consent, for example for tracking cookies and newsletters for non-clients;
  • Legitimate interest, particularly in B2B marketing and relationship-oriented communication.

When processing based on legitimate interest, we balance our marketing interest against your privacy interests. You can object to direct marketing, including profiling, at any time. After an objection, we will stop this processing.

You can also indicate via the settings of the relevant social media platforms that you do not wish to receive personalised advertisements.

4. Improvement of services
To improve our services, we also process personal data. For this purpose, we use web analytics tools and email statistics to gain insight into the use of our websites and communications.

For example, we analyse:

  • browsing and click behaviour on our website to determine which pages and articles are most visited;
  • open and click statistics of emails to assess whether our communication is relevant and effective.

Legal bases
This processing takes place based on:

  • Consent, when it concerns the placement and reading of analytical or marketing cookies via our website;
  • Legitimate interest, to improve our services, communication, and websites. In doing so, we balance our interest in quality improvement against your privacy interests.

You can adjust your cookie preferences at any time via the cookie settings on our website. You can also object to processing based on legitimate interest via the contact details in this privacy statement.


Your rights

Under the GDPR, everyone has a number of rights regarding their personal data. We do our utmost to respect these rights and handle them carefully. If you have questions, comments, or wish to exercise one of your rights, you can contact us via info@avivasolutions.nl or +31 71 710 74 74.

We will respond to your request within one month at the latest. If necessary, this period may be extended by up to two months; in that case, we will inform you.

1. Information and access
You have the right to access the personal data we process about you. We will also inform you about the purpose of the processing and how it is carried out.

2. Rectification
If you believe that we are processing incorrect or incomplete personal data about you, you may request that we correct these data.

3. Right to erasure (“right to be forgotten”)
You may request that we delete your personal data. In some cases, we are obliged to retain certain data for longer periods, for example for administrative or legal purposes.

4. Restriction of processing
If you believe that we are processing your personal data unlawfully or incorrectly, you may request that we temporarily restrict the processing.

5. Objection to processing (including direct marketing)
You have the right to object to the processing of your personal data, in particular when this processing takes place for direct marketing or relationship-oriented communication. After receiving an objection, we will cease this processing as soon as possible.


Data portability

Data portability is a right under the GDPR that allows you to receive your personal data or have them transferred to another organisation. This right applies only to personal data that we process digitally and that we process based on your consent or on the basis of an agreement.

If you wish to exercise this right, please contact us via info@avivasolutions.nl or +31 71 710 74 74.

1. Withdrawal of consent
You can withdraw your consent to the processing of personal data at any time, for example for receiving email newsletters or the use of cookies. You can contact us for this via the contact details in this privacy statement.

The withdrawal of consent does not affect processing that has already taken place before the moment of withdrawal.

2. Lodging a complaint
If you believe that we are not acting in accordance with privacy legislation, we would of course like to hear from you. You can submit a complaint via this form of the Dutch Data Protection Authority (Autoriteit Persoonsgegevens): https://autoriteitpersoonsgegevens.nl/nl/contact-met-de-autoriteit-persoonsgegevens/tip-ons


Retention periods

We do not retain personal data longer than necessary for the purposes for which they are processed. In any case, we apply the following retention periods:

  • Leads and prospects
     Personal data of leads and prospects are retained for a maximum of 24 months after the last contact moment, unless a client relationship arises in the meantime or you object to further processing earlier.
  • Newsletter subscriptions
     Personal data used for sending newsletters are retained until the moment of unsubscription.
  • Clients and client contacts
     Personal data of clients and contact persons are retained for the duration of the agreement and up to a maximum of 24 months thereafter for account and relationship management, unless a longer retention period is legally required.
  • Invoicing and financial data
     Data that are part of our financial administration are retained for 7 years, in accordance with statutory tax retention obligations.
  • Website data and cookies
     Data collected via cookies and web analytics are retained in accordance with the periods stated in our cookie statement, unless you withdraw your consent earlier.

If legal obligations or ongoing procedures require it, personal data may be retained for a longer period.


Legal bases for processing

Aviva Solutions processes personal data only when there is a valid legal basis as defined in the GDPR. We use the following legal bases:

  • Legal obligation, for example for maintaining our financial and tax administration;
  • Performance of a contract, for example for client administration, service delivery, quotations, contract management, and participation in events;
  • Legitimate interest, for example for B2B marketing, relationship management, maintaining contact with clients and prospects, and improving our services.
     In doing so, we carefully balance our interests against your privacy interests. You can always object to this, particularly to direct marketing;

Consent, for example for receiving newsletters by non-clients and for the use of tracking and marketing cookies. You can withdraw your consent at any time


Links

The websites of Aviva Solutions contain references to websites of other organisations. We are not responsible for the way in which those parties process personal data. For this, you should consult the privacy statement of the relevant organisation.


Cookie statement

We use cookies on our websites to improve our services, ensure optimal website functionality, efficiently run campaigns, and for the purposes described in this privacy statement.

Cookies are small text files placed on a PC, tablet, or mobile phone by an internet page. The following websites place cookies or similar technologies (hereinafter: “cookies”):

You can give consent for the placement of cookies on the relevant website.

Traffic insights

Aviva Solutions uses Google Analytics to gain insight into the use of our websites. For this purpose, analytics cookies are placed on your computer or mobile device. These cookies help us analyse how visitors use our websites so that we can improve their functionality and content.

We have configured Google Analytics in a privacy-friendly manner. This means, among other things, that:

  • IP addresses are anonymised before being processed;
  • the collected data are not used for other Google services.

Via Google Analytics, we process only aggregated and anonymised statistics about website visits. The following data are processed (anonymised):

  • IP address (anonymised);
  • technical characteristics, such as browser type and screen resolution;
  • the page from which you visit our website;
  • when and how long you visit our website;
  • whether you use functionalities on our website;
  • which pages you visit.

The data collected via analytics cookies are retained for a maximum of 26 months.

In addition, we use Leadinfo to recognise business website visits based on IP addresses. Here too, IP addresses are anonymised and used exclusively to link publicly available company information. More information can be found in the Leadinfo section and in our cookie statement.

You can refuse the placement of analytics cookies or adjust your preferences via the cookie settings on our website.

Functional cookies

During your visit to our websites, functional cookies are placed. These regulate, among other things, how often third-party applications may submit a request for information. Functional cookies enable you to like or share an article directly from our websites.

Marketing automation

We aim to provide you with the most relevant possible experience on our websites and in our communications. For this purpose, we use marketing automation solutions. These allow us to personalise content, prefill data in forms, and send targeted email newsletters.

Marketing automation may involve profiling, whereby we make an assessment of interests and preferences based on your interactions with our website, emails, or content. This is done exclusively to better align our communication and marketing.

Legal bases
 This processing takes place based on:

  • Consent, for example for the use of tracking and marketing cookies;
  • Legitimate interest, particularly in a B2B context, for relationship management and sending relevant communication.

We do not make automated decisions with legal or similarly significant effects for you. You can object to this form of marketing and profiling at any time via the contact details in this privacy statement.


Advertising

To optimise our advertising efforts, we use advertising and tracking cookies. With the help of these cookies, we can show advertisements from Aviva Solutions via social media and other online channels to visitors who have previously visited our websites.

The placement and reading of these cookies may result in profiling, whereby an assessment of interests is made based on your website behaviour so that advertisements are displayed more relevantly.

Legal basis
 This processing takes place exclusively on the basis of your consent, which you provide via the cookie settings on our website. You can withdraw or adjust this consent at any time.

In addition, you can indicate via the settings of the relevant social media platforms that you do not wish to receive personalised advertisements.


Deleting cookies

You can most easily delete cookies via your browser. Below is a list of the most commonly used browsers and links to information on how to delete cookies in those browsers:

Koudekerk aan den Rijn, January 7th 2026

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