Recently we set out to help Membership organizations better understand how they can solve their biggest challenges. As you can probably imagine, naming these challenges wasn’t all that difficult. For the most part, they are very similar to any other business model. In short:
How can we acquire more new members
How do we stop existing members from cancelling their membership
How do we continuously evolve our membership proposition to stay relevant
As we began researching, we quickly concluded that there's a lot of content that describes those challenges, and almost nothing on handling them. So to really add value to the Industry, the best thing to do was to take that next step and create a report that actually helps Membership organizations to be more successful.
To help analyze what successful Membership organizations are doing differently, we called in the cavalry, Data expert Frans Riemersma. Frans is well known for his Martech reports and his participation in the Global Marketing Technology Supergraphic. We ended up with a combination of nine years of data and analysis from MartechTribe and added our joined experience as marketers to the mix. The end result: a Membership organization industry report.
Real added value
This report takes helping Membership organizations to the next level. For each challenge we present you with two solutions: we show you successul strategies you can implement and we give you a list of tool categories that make you most likely to succeed. These insights provide Membership organizations with the guidance they need to turn their efforts into success. Lets look at some of the highlights: