Kentico Xperience MVP

Kentico Xperience Marketing MVP Blog

I have the honor of being named Kentico Xperience MVP. Not just an MVP, but the first ever Marketing MVP. On this page I will share my blog posts, video's and articles about all the great digital marketing features Kentico has to offer.

I am Kentico Practice Lead at Aviva Solutions and passionate about helping businesses achieve digital growth through a better understanding of their digital maturity. Leveraging technology to support your digital goals aligned with your maturity level creates the steady growth you need. In the end it's not about the tech but how it's able to support your business needs.

Kentico MVP Roel Kuik profile photo

MVP Summit Recaps

Every year, Kentico hosts their MVP Summit: a week-long program dedicated to sharing insights in commercial strategies, discussing Kentico's vision for the future, challenging assumptions, collaborating in workshops, and building relationships. Kentico uses this week to receive feedback on their product, so that they can continously improve their product. 

MVP Summit 2025 recap

The annual meeting for all Kentico MVPs.

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MVP Summit 2024 recap

The annual meeting for all Kentico MVP's.

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MVP Summit 2023 recap

The annual meeting for all Kentico MVP's.

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Kentico Connection 2023 recap

The insights from 2 days of Connection in Brno.

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Saber Karmous, Software Analist bij Aviva Solutions

Digital Maturity: Human Factor

There's more to Digital Maturity then just technology.

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Success stories

Collaborations that showcase the value of having a Kentico MVP on board for your project.
Access the full archive on our Kentico Partner page.

Brewing success: Why Kentico is Roel's favorite CMS for digital transformation

An interview with Jonathan Henault, Head of Brand and Content at Kentico

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APS IT-diensten: Swapping for Kentico to future-proof their website

A deep dive into how Kentico futureproofed this Dutch Education supporter.

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Becoming the go-to site for Eindhoven

Attracting an average of 75,000 visitors each month, the website comprises a significant part of Eindhoven365’s city marketing strategy.

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Expert roundtables

Kentico values sharing knowledge, and regularly approaches their MVPs to help others to get the most out of their platforms. Below you'll find several roundtables I've helped develop.

Expert Roundtable: Building an experience-first digital strategy

A successful digital commerce strategy must revolve around the customer, powered by advanced personalization and the ability to reach audiences across all digital channels.

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Expert Roundtable: How to begin customer journey mapping and optimization the right way

Expert advice for organisations beginning their journey in customer journey mapping and optimization.

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Expert Roundtable: Meeting Multilingual demands with AI technology

Dive headfirst into the dynamic realm of artificial intelligence (AI) and its transformative potential in revolutionizing the delivery of multilingual content.

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Expert Roundtable: What has driven marketing teams to adopt so many tools?

Marketing teams are relying on a growing number of tools, which can create more chaos than efficiency.

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Expert Roundtable: How do financial industry regulations affect the marketing departments?

What steps should marketers take to ensure compliance? 

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Expert Roundtable: Cloud deployment opportunities

Discover industry experts' insights on the marketing opportunities and pitfalls of a cloud-based marketing technology (martech) stack.

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Expert Roundtable: meeting customer expectations in manufacturing

Manufacturing customers, whether B2B or D2C, want a seamless and engaging online shopping experience, offering the convenience and immediacy they have become accustomed to in other areas of their lives.

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Partner roundtable: The challenges of multichannel content marketing

Adopting a multichannel marketing strategy is essential for reaching and engaging a diverse audience.

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DXP as SaaS: Top benefits for business owners

By migrating the DXP to the cloud, you retain all the advantages of a DXP, plus you unlock the unparalleled flexibility of cloud-based solutions. 

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Video Updates

In these videos I share insights, practical tips, and deep dives about the Kentico platform, and share my experiences of being a Kentico MVP. Made for developers, marketeers, or simply anyone who's looking to get more out of their platform.

Roel Kuik shares key insights about the Digital Marketing features of Kentico
Roel Kuik shares his thoughts on the new Kentico Content Hub
A recap video showcasing the Kentico 2023 summit
Roel Kuik interviewed about Kentico

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Kentico Marketing Features

How to get the most out of your Kentico Marketing Features. (Dutch article)

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Xperience by Kentico

Everything you need to know about this powerful DXP. (Dutch Article)

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Eindhoven365 wint Site of the Year and Community Choice Award

Eindhoven365 is awarded by both Kentico and the audience (Dutch Article) 

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