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Prevent Vendor Lock-in: 10 Succesful Strategies

What is a vendor lock-in? 

In today's digital world, flexibility is essential. But what if you're stuck with a single supplier and switching is nearly impossible? That's precisely what vendor lock-in is. You start with a solution that seems to work well, but over time, you realize you've become dependent. Switching is complicated, time-consuming and expensive, or simply not an option without making significant concessions. How do you avoid ending up in this situation?

Are you already in this situation and looking for a way out? Then check out our tips to free yourself.

Why can vendor lock-in be a problem?

Vendor lock-in means you've become so dependent on a specific vendor that switching to another is practically impossible or very expensive. This could be because you're using software that's incompatible with other systems, your data is in a format you can't easily transfer, or because you're contractually bound to strict terms.

This can have serious consequences. You lose flexibility, you might overpay for a service that's no longer optimal, and you can't easily innovate or scale. Vendor lock-in limits your choices and can cost your company dearly in the long run.


How does a vendor lock-in develop?

Vendor lock-in often develops gradually. You start with a platform, tool, or software solution that seems like a perfect fit. But over time, it becomes clear that everything is becoming increasingly intertwined with that one vendor…

Many software uses file formats or protocols that are incompatible with a competitor's software. This makes switching extremely difficult, and you're practically forced to stay with your current vendor. They can also prevent you from purchasing additional software or tools from another vendor, potentially leading to a kind of tied-sales model.

How do you prevent vendor lock-in?

Fortunately, there are ways to avoid getting locked into one supplier.

1. Don't buy all your solutions from the same supplier.

This is the most obvious of the considerations, but it does work. People often decide to purchase new services from the same provider because of ease of use. Before you do this, compare all providers offering the same service. If your existing service can't work with your current provider, there's a good chance you'll end up with vendor lock-in.

2. Find a platform that you can develop yourself.

For example, by choosing a platform that is open source or supports integrations and/or customizations. These platforms share (parts of) their code with developers, which often means the platform is open to collaborations with third parties.

Note: Open source can also have risks, such as patch updates that are less effective or security vulnerabilities. Check the project owners and project history before making your choice. It's also important to remember that open source projects are often more generic, so they're often less suited to individual needs.

3. Manage all your data locally.

Make sure you manage all your own data. If everything is stored in your provider's cloud storage, it's difficult to transfer it to another provider. Therefore, maintain your own hosting location, for example, with a private cloud or local server. You can include a data reversibility clause in your software contract. This gives customers the right to retrieve their information from providers and can force providers to delete your data if you no longer want them to have it.

4. Legally establish when you can cancel your contract.

Consider, for example, price and quality agreements. If your supplier doesn't honor these, you have a valid reason to terminate your contract. When is a supplier allowed to increase their price? By what percentage? How quickly are they required to resolve bugs or support tickets?

5. Make exit agreements.

Agree on the responsibilities of both parties when terminating a contract. Consider what happens to any customizations, what costs your supplier may charge, and how quickly they must transfer your data. You may want to involve an escrow agent in this process: a trusted third party that helps determine who owns the source code.

6. Limit the length of your contract.

Many contracts can now be canceled on a monthly basis. Suppliers who want to sign you for multiple years without any cancellation options are often a red flag.

7. Think ahead.

Don't just look for a solution that meets your needs now, but also consider where you'll be in a few years. Is the solution you're looking at now scalable as you grow? How do you cancel this service, or how do they facilitate switching? Does this service collaborate with third parties? Will you need more functionality in the future than this platform offers?

8. Have knowledge properly documented.

If you've been working with a supplier for a long time, they have extensive knowledge of the systems they use. Don't become dependent on your supplier's expertise. Train your own staff to use all the systems, and have your supplier document their work. This way, the knowledge remains accessible if you ever end your relationship.

9. Find existing customers.

How does the supplier interact with their current customers? Take the time to contact them and ask about their experiences.

Note: Pay close attention to how you find these customers. Customers referred by the supplier are likely to be positive about their collaboration.

10. Keep evaluating.

After signing a contract, it's advisable to meet regularly with your supplier to discuss the collaboration. Have an honest discussion about your concerns and prevent vendor lock-in from becoming a problem.

Composable Commerce

When it comes to vendor lock-in, Composable Commerce is one of the most powerful solutions for preventing this dependency. While traditional e-commerce solutions lock you into an All-In-One platform from a single vendor, Composable Commerce gives you the freedom to choose the best technologies and tools yourself.

Composable Commerce is a type of e-commerce platform where the risk of vendor lock-in is extremely low. These platforms are built modularly using MACH principles: each service is purchased from a different supplier and intelligently linked via Application Programming Interfaces (APIs). This means that, for example, you have different suppliers for the search function, the shopping cart, and the catalog. If one supplier no longer provides optimal service, you can easily replace it with another. This interchangeability ensures that you are never locked into a single supplier.

This technology also has other advantages. Because each service is selected independently, you can choose the provider that best suits your needs for each service. This allows you to build a platform completely tailored to the unique needs of your business. Interchangeability also offers further advantages: you are more flexible and can experiment more quickly with new technologies. Do you suddenly experience a growth in customer base, or do you want to test a new customer experience? With a Composable platform, you can adapt instantly.


No vendor lock-in at Aviva Solutions

If you've read all the way down here, you're probably thinking, "Hey, but you also offer custom solutions, so how can I avoid being stuck with you?" Good question! We're not a vendor, but a full service digital agency. We help you find suitable suppliers and advise you on all the pros and cons of each. So, we essentially sit between you and your supplier, helping you navigate the offering and safeguarding your freedom.

If you choose our custom solutions, we'll work with widely accepted technologies that we clearly document. We'll also regularly check in with you to see how you're experiencing our collaboration. Furthermore, we'll jointly develop a list of requirements that all custom solutions must meet, ensuring the quality of your platform even if you decide to work with a different agency.


Ready to take the next step?

Vendor lock-in can limit your business, but with the right choices, you can avoid getting stuck. By choosing flexible contracts and a strategic IT approach, you stay in control.

Want to know how to make your IT landscape agile and future-proof? Contact us and discover how we can help.

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Our E-Commerce Specialists

We've built converting e-commerce platforms for our customers for more than 15 years.

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You don't just pick a new e-commerce platform. Especially with the sheer volume of available vendors and services. What's the best course of action? Together we will determinate the technical solution that best fits your business goals. Do you want to know how we approach e-commerce projects? We'd love to start a conversation!

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Joost Meijles

E-Commerce Solutions Specialist

Roel Kuik

Digital Experience Expert