composable commerce

What is All-In-One Commerce?

All-in-One Commerce refers to an integrated platform that combines all the necessary functionalities for an e-commerce organization in a single solution. This includes tools for inventory management, payments, customer communication, and marketing. These all-in-one solutions are often provided by a single vendor, giving organizations a complete package without having to integrate multiple separate tools themselves.

One integrated solution

The All-In-One Commerce concept is based on simplicity. The platform offers a streamlined, ready-to-use solution that is easy to implement and manage. All tools and functionalities work seamlessly together because they are developed by the same vendor or within the same ecosystem.

For companies with limited IT resources or a less complex business structure, this is often a logical choice. It offers stability and a structured approach without requiring specialized knowledge for integrations or maintenance.

Functions of an All-In-One platform

A typical All-In-One platform offers a wide range of features, including:

Content Management: Managing and updating product pages and other website content.

Order processing: From payment to delivery, everything within one system.

Marketing tools: Such as email campaigns, SEO features, and social media integrations.

Analytics: Insights into sales figures, website traffic and customer behavior.

Advantages of All-In-One Commerce

This approach offers important advantages such as ease of management, an integrated system and lower implementation costs.

Easy implementation
An All-In-One Commerce solution is quick to set up. The vendor often offers a standardized package that's ready to use right out of the box. This saves on implementation costs.

Limited technical knowledge required
Organizations don't need extensive knowledge of APIs or complex integrations. The vendor handles everything within the platform.

Single-vendor support
In case of problems, there is a single point of contact, so you can get help quickly without having to switch between multiple parties.

Limits of All-In-One Commerce

While there are many advantages, this approach also has its limitations. Organizations with complex requirements or unique business structures sometimes encounter limitations, such as:

Less flexibility: You are dependent on the supplier's functionalities, which makes customization difficult.

Vendor lock-in: You can't simply switch to another vendor without major changes to your platform.

Limited innovation: Adding new features or tools often depends on the vendor's roadmap.

Why we like working with Kentico

At Aviva Solutions, we love working with Xperience by Kentico, a powerful and flexible platform that combines content management, digital marketing, and e-commerce in a single solution. Kentico's All-In-One approach allows us to help our clients realize their digital strategies and deliver a seamless customer experience across multiple channels.

What makes Kentico special for us is its combination of user-friendliness and versatility. Whether managing content, personalizing campaigns, or optimizing workflows, Kentico offers the tools to work efficiently and effectively.

Want to learn more about Kentico and how we use it to enhance digital experiences? Visit our Kentico page or download our e-book about Xperience by Kentico.

The alternative: Composable Commerce

An alternative to an All-In-One platform is a Composable platform: a platform built with services from various vendors, allowing for complete customization. This form of MACH architecture allows you to innovate faster and scale more easily.

The choice between All-In-One Commerce and Composable Commerce comes down to simplicity versus flexibility.

All-In-One Commerce offers an All-In-One platform with integrated features such as content management, order processing, analytics, and marketing tools. It's quick to implement, user-friendly, and requires minimal technical expertise. This makes it ideal for companies seeking simplicity and stability.

Composable Commerce offers maximum flexibility. With a modular approach, you can assemble your platform from the best tools and microservices, tailored to your specific needs. This makes it easier to integrate new technologies, respond quickly to changes, and avoid vendor lock-in.

While Composable Commerce requires more technical expertise and a higher initial investment, it can be just as effective as All-In-One platforms in terms of user-friendliness. The main difference lies in the number of user interfaces and the different roles within an organization. Each role can work with its own specific UI, allowing for customized customization.

With Composable Commerce, you gain more control over how the technology works within your organization, while All-In-One offers simplicity and direct accessibility.

Interested in more?

Want to know which approach is best for your organization? Or are you curious how we help our clients choose between All-In-One and Composable Commerce? Feel free to contact us! We're happy to discuss your needs.

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Our E-Commerce Specialists

We've built converting e-commerce platforms for our customers for more than 15 years.

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You don't just pick a new e-commerce platform. Especially with the sheer volume of available vendors and services. What's the best course of action? Together we will determinate the technical solution that best fits your business goals. Do you want to know how we approach e-commerce projects? We'd love to start a conversation!

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Joost Meijles

E-Commerce Solutions Specialist

Roel Kuik

Digital Experience Expert