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8 Reasons to Switch to Composable Commerce

Solve your biggest challenges

The world of e-commerce never stands still. Visitors demand more flexibility and speed, while businesses are looking for ways to make their online platforms scalable and future-proof. Traditional All-In-One solutions can fall short when it comes to meeting these changing demands.

That’s why more and more companies are choosing Composable Commerce: a strategy based on MACH principles that allows you to build your e-commerce environment in a modular way, using best-of-breed tools. Composable Commerce is an approach where the IT architecture is designed by combining different services into one cohesive e-commerce ecosystem. Where an All-In-One or traditional commerce solution offers everything, but not always in a way that fits your organization, you select all services yourself in a Composable Commerce setup. With this best-of-breed approach, you create your ideal platform.

This approach provides a solution to the biggest challenges faced by modern e-commerce businesses.

Below, we’ll dive into why companies are making this choice and how Composable Commerce helps your organization operate more efficiently, flexibly, and successfully.


1. Growth without limits: meeting the needs of new B2B customers

In veel organisaties neemt het aandeel van B2B-klanten in de omzet steeds verder toe. Deze klanten hebben specifieke behoeften, zoals accountbeheer, maatwerkprijzen en integratie met interne systemen. Met een traditionele oplossing is het lastig om flexibel in te spelen op deze wensen. 

Why Composable Commerce helps: 
In many organizations, the share of B2B customers in revenue continues to grow. These customers have specific requirements, such as account management, custom pricing, and integration with internal systems. With a traditional solution, it’s difficult to respond flexibly to these demands.

Why Composable Commerce helps:
With Composable Commerce, you can easily add new functionalities to your platform. Do you want to offer an advanced customer portal or integrate specific APIs for your B2B customers? You simply choose the tools that support these functions, without the limitations of an all-in-one solution.

In addition, the scalability of a modular platform allows you to quickly expand when the number of customers increases. This prevents your platform from crashing during peak moments or periods of rapid user growth.


2. More time for innovation through stability

One of the biggest frustrations for IT teams is the amount of time lost maintaining outdated systems. This takes away from innovation and product development. Composable Commerce provides a more stable foundation, allowing teams to focus on strategic projects instead of constantly solving problems.

What does this mean in practice?

  • Faster development and rollout of new features
  • A platform that always stays relevant, as new functionalities and services can be easily added
  • Reduced risk of downtime or technical issues, thanks to a robust architecture

3. Faster webshops drive conversion

The speed of your webshop is critical. Research shows that consumers abandon websites that load too slowly. Even a delay of one second can result in a significant drop in conversion rates.
With Composable Commerce, you can:

  • Select the fastest tools for essential functions like search, product display, and checkout
  • Reduce load times by integrating caching technologies and optimized infrastructure—improving the user experience and directly contributing to higher customer satisfaction and increased revenue

4. One powerful platform for all your webshops and applications

Companies with multiple webshops or additional applications, such as customer portals or mobile apps, often struggle with fragmented systems. This can lead to inefficient processes, errors, and customer frustration.

The solution:
 With Composable Commerce, you build one integrated platform where all components work seamlessly together. This not only delivers a better experience for your customers but also makes it easier to streamline business processes.

A retail company with multiple brands can bring all webshops together in one platform, while still preserving the unique identity of each brand.

5. Agility: responding to market changes

In a competitive market, speed is essential. New technologies, shifting customer preferences, and changing regulations can emerge quickly. Traditional platforms often lack the flexibility to adapt fast enough.

With Composable Commerce, you can:

  • Integrate new tools and features without major impact on the platform
  • Respond to changing customer demands, such as personalized recommendations or new payment methods
  • Easily test and implement innovative technologies like AI-driven search or advanced personalization


6. Ready for peak moments: scalability on demand

During peak periods such as Black Friday or the holiday season, e-commerce platforms are under heavy strain. A traditional solution often requires months of preparation and carries risks such as downtime.

The benefits of Composable Commerce:

  • Cloud-based services enable on-demand scalability
  • Peak moments can be managed smoothly without technical adjustments
  • Your platform remains stable regardless of traffic load, ensuring customers enjoy an optimal experience

7. Staying ahead of competitors with real-time updates

In today’s market, speed is everything. When competitors lower prices or launch new products, you want to respond immediately. With a traditional solution, this is often time-consuming and complex.

Composable Commerce offers:

  • The ability to implement price and product updates in real time
  • Tools that automatically adapt, such as dynamic pricing strategies
  • A competitive edge by rolling out new ideas faster

8. No vendor lock-in: full control over your platform

One of the biggest downsides of an all-in-one solution is dependency on a single vendor. This can lead to limited functionality, high costs, and challenges when it comes to modernizing your platform.

Why Composable Commerce solves this problem:

  • You select the best tools and vendors for your specific situation
  • You stay flexible: if a service no longer meets your needs, you can replace it without affecting the rest of your platform
  • By reducing dependency on a single vendor, you lower both risks and costs

A future-proof choice 

Composable Commerce not only enables companies to address current challenges but also prepares them for the future. Whether you want more control, faster response to customer needs, or simply a stable and scalable platform, this approach makes it possible.

Want to know how Composable Commerce can help your organization grow and innovate? Get in touch with us. Together, we’ll build a platform that perfectly fits your goals

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Our E-Commerce Specialists

We've built converting e-commerce platforms for our customers for more than 15 years.

Ready for the next step?

You don't just pick a new e-commerce platform. Especially with the sheer volume of available vendors and services. What's the best course of action? Together we will determinate the technical solution that best fits your business goals. Do you want to know how we approach e-commerce projects? We'd love to start a conversation!

Get the right insights!

Joost Meijles

E-Commerce Solutions Specialist

Roel Kuik

Digital Experience Expert